Zucko Cooking Oil

CONCEPTUAL BRAND IDENTITY

BRAND APPLICATION | PACKAGING | TYPOGRAPHY DESIGN

For this project, I built out a brand identity for a conceptual zucchini cooking oil brand called Zucko. This brand design includes a logo, website, social media page, product packaging, as well as additional mockups.

I envisioned Zucko as a lively brand that people can rely on as their go-to healthy cooking oil alternative. Zucko is a company that values clean and honest ingredients, targeting its audience toward health-conscious individuals. I also envisioned Zucko as a small business that grows their zucchinis on their farmstead and delivers their cooking oil to grocery stores.

ILLUSTRATOR

PHOTOSHOP

INDESIGN

While designing Zucko’s logo, I was particularly inspired by a typeface I added to my moodboard, but was unable to find the actual typeface itself. As a result, I created my own!

I named my typeface “ZUCKO” after the brand. ZUCKO is a fun and unique san serif typeface that utilizes a reversed stroke weight. This all-caps typeface is eye-catching and bold.

LOGO SKETCHES

MOODBOARD

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