CONCEPTUAL CAN DESIGN
Poppi Fall Flavors
BRAND APPLICATION | PACKAGING | CONTENT CREATION | PHOTOGRAPHY
This project began as a 20 Day Passion Project for my Senior Design Seminar class. For this challenge I created social content for the prebiotic soda brand, Poppi, everyday for 20 days. As someone passionate about health and wellness brands, loves Poppi’s packaging design, and truly loves their soda flavors, I was excited to challenge myself by dedicating a quarter-long project to the brand.
After completing the challenge, I was tasked to transform my Daily Passion Project into a larger, more tangible project. I decided to design 3 new fall-inspired flavors for Poppi as well as box packaging for each flavor.
ILLUSTRATOR
PHOTOSHOP
CAPCUT
TEZZA
This project demonstrates my ability to follow branding restrictions and match a brand’s style seamlessly. Poppi’s existing brand is bright, fun, and playful. The illustrations are simplified, geometric interpretations of fruit and each can consists of only 3 colors.
THE EXISTING BRAND
Apple Cider
PREBIOTIC SODA
Inspired by fall’s iconic beverage, I designed an Apple Cider soda beverage that encapsulates Poppi’s simple and geometric illustration style.
Each flavor apart of this fall collection includes three additional illustrations: cinnamon, star anise, and ground fall spices.
Cranberry Orange
Autumn’s most iconic duo: cranberries and oranges! While taking inspiration from Poppi’s existing orange and cranberry fizz sodas, I combined the two into one flavor. The cranberries and oranges are accompanied by the spices.
PREBIOTIC SODA
Spiced Pear
This fall collection wouldn’t be complete without spiced pears. It was a fun challenge creating a pear illustration, since Poppi has no flavors currently like it. Since this flavor highlights spices, the spice illustrations are more of a focal point.
PREBIOTIC SODA
Since photography played such a large role in my Daily Passion Project, I knew I wanted to incorporate photography into this project as well. As a result, I created my own soda can mockups by spray painting existing Poppi cans white, photographing in fall settings, and photoshopping my designs onto the cans in Photoshop.
PHOTO GALLERY
SOCIAL CONTENT
BEHIND THE SCENES
PROCESS
DAILY PASSION PROJECT
20 DAYS OF POPPI
Overview
20 DAYS OF POPPI
In my senior seminar design class, I was assigned a daily project in which I create something every weekday through self-authorship. I was given the opportunity to choose any theme and execute something according to that theme each day for 20 days.
Mixing photography, videography, and design, I built out an entire Instagram presence for the prebiotic soda brand, Poppi. As someone who loves all things Poppi (from design to flavor) I decided to experiment with design in the form of social content creation because I enjoy taking pictures, making short-form video content, and knew it was something I would look forward to each day.
