Within my packaging design class, I was tasked to select a brand and redesign a label for their product packaging. As someone who loves all things lifestyle and wellness, I instantly had a vision for a gummy vitamin design. I chose the Align Probiotics brand to redesign because their quality products deserves to shine bright in the vitamin aisle. Align’s mission is to support a healthy gut in addition to benefiting one’s overall health, specifically for women.

For my redesign, I developed three flavors/variations of Align’s products. Starting with their iconic Dualbiotic gummies, I additionally designed women’s multivitamins and immune-boosting vitamins. Overall, my redesign stands out on the shelves because of the bright, eye-catching colors and fun personality, setting it apart from competitors.