CONCEPTUAL BRAND REDESIGN

Club Pilates

BRANDING | PACKAGING | CONTENT CREATION | PHOTOGRAPHY | ART DIRECTION

Intended to be my biggest branding project yet, this Club Pilates rebrand extended into a juice bar and athletic clothing brand. With the intention to attract more woman between the ages of 18-30, my rebrand is characterized by a more elegant and modern style.

My main deliverables include a full brand design for Club Pilates, Revive Juice Bar, and Sculpt Athletics. Additionally, this project incorporates designs for packaging products, social media, promotional ads, and the physical space. Sprinkled throughout this Club Pilates rebrand, you will also find some of my own photography.

ILLUSTRATOR

PHOTOSHOP

INDESIGN

REVIVE is a conceptual juice bar located within the lobby of the Club Pilates studio. Created to become the go-to post pilates hydration spot, REVIVE’s branding coordinates with Club Pilates sophisticated style, yet is more playful and vibrant to reflect the colorful fruit flavors.

REVIVE JUICE BAR

Sculpt is a conceptual activewear brand that is sold inside the Club Pilates lobby. The branding for Sculpt differentiates from Club Pilates with the use of a logo mark, but remains coordinated with the overall company by using the primary Club Pilates typeface as Sculpt’s secondary font.