For this packaging project, I was challenged to redesign a complete box and label set of any product of my choice. I chose to redesign the iconic ChapStick brand because I felt as though they were in need of a long awaited refresh.

Considering ChapStick is the brand that invented the lip balm care category, over time their style has become dated and out of touch with today’s buyers. With my redesign, I want ChapStick to compete with the trendier lip products buyers see today.

My redesign of ChapStick is specifically a summer flavor pack. Featuring fun flavors like Poolside Splash, Aloha Coconut, and Kiwi Tropic, this ChapStick launch is perfect for a summer getaway.